University of Central Arkansas Athletics

 

LICENSING INFORMATION:

After its major rebranding in 2009, the University of Central Arkansas established a licensing program to protect the use of its logos and insignias. This program, administrated by the Central Arkansas athletic department, has been successful for the University, its licensees and retail partners. To expand the program and ensure its growth, the University has partnered with CLC to serve as its exclusive trademark licensing representative.

CLC
CLC is a dynamic, innovative collegiate licensing agency, resulting from the merger of two industry pioneers, IMG College Licensing and Learfield Licensing Partners. CLC proudly represents the nation's top colleges, universities, athletic conferences, bowls, the NCAA, the College Football Playoff, the Heisman Trophy, and other top collegiate brands. For specific questions regarding Central Arkansas' trademark licensing program you can reach out to CLC at 770-956-0520 or contact:

Tayler Sandberg
Partnerships Manager
tayler.sandberg@clc.com
913-526-5552

FAQ's
What is the purpose of Central Arkansas' trademark licensing program?
The University of Central Arkansas trademark licensing program was established to protect and control all uses of the University's intellectual identity.  In conjunction with CLC, the University has established procedures that are designed to allow the University to maximize its exposure

Who must be licensed?
Anyone or any business/organization wishing to use the University's trademarks or verbiage on a product must have a license before offering the product/goods for sale. This also includes sales to University departments, campus organizations and student-recognized organizations. Promotions and advertising are included as well.

Becoming a Licensee
The University and CLC strive to make obtaining a license to produce Central Arkansas products obtainable and user friendly, but take seriously the responsibility of protecting Central Arkansas' trademarks and ensuring that the products bearing those marks are of the highest quality.

For specific questions regarding the process, please contact CLC or visit www.clc.com

To access the online license application, please click here.

For a list of current licensees, please contact: tayler.sandberg@clc.com

How do I know if a product is licensed?
All licensed product should include the CLC Officially Licensed Collegiate Product hangtag, label or hologram. This signifies that the source of the product is a licensed manufacturer and holds a University license from CLC.

What kinds of products can be licensed?
Students, alumni and fans generate many great ideas for new University products. As a general rule, Central Arkansas considers products that are of high quality and in good taste. Please note the following products that Central Arkansas will NOT license:

·         Inherently dangerous products, such as firearms and explosives

·         Obscene/Disparaging products that may damage Central Arkansas' reputation

·         Sexually suggestive products

I visited a store that doesn't carry Central Arkansas merchandise, why?
We are constantly striving to get more merchandise in retailer stores for fans to purchase.  If you visit a store looking for Central Arkansas merchandise and don't find it, please let the local store management know you would have liked to purchase Bears gear.  There is always a licensee willing to sell Central Arkansas merchandise to a store, if the store is willing to bring in the merchandise.

Central Arkansas Athletics partners with CLC to manage and oversee all collegiate licensing & royalties management.  

If you are interested in obtaining a license to produce or sell official University of Central Arkansas Athletics merchandise & apparel please contact:

Tayler Sandberg
Partnerships Manager
tayler.sandberg@clc.com
913-526-5552

Style Guide (PDF)

The Official UCA Bear Identity was released in early May 2009. This comprehensive athletic identity includes a primary logo, secondary logos, sport-specific logos and wordmarks.
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For questions regarding trademark guidelines or to follow up on a design approval, please contact:

Director of Athletics - Matt Whiting
University of Central Arkansas Athletics
mwhiting@uca.edu