Central Arkansas Athletics
Advertising & Sponsorship Inventory Overview
The University of Central Arkansas (UCA) Athletic Department presents the color, pageantry and excitement of Division I collegiate athletics through advertising, marketing, and promotional opportunities. UCA offers corporate customers a multitude of marketing and media advertising opportunities. Let us design a complete media and marketing plan for your company and put UCA Athletics to work for you.
TV Advertising –
· In Game Telecasts (Football & Basketball)
· Coaches Shows (Football & Basketball)
Radio Advertising –
· In Game Broadcasts (Football, Mens & Womens Basketball & Baseball)
· Coaches Call In Shows (Football & Mens Basketball)
Signage – UCA offers a variety of signage opportunities in its athletic facilities.
FOOTBALL - Estes Stadium :
Video Board signage – Prime & Secondary
Sideline & Endzone signage – 3’ x 8’ Banner (SOLD OUT)
25 Second Clock signage – (SOLD OUT)
Concourse signage –
Digital Video Signage – Pre & Post Game
BASKETBALL- Farris Center :
Baseline Scoreboard Signage (1 of 6 Available)
Center Court Signage (2 of 4 Available)
Videoboard Scoreboard Signage (2 of 8 Available)
Digital Video Signage –Pre & Post Game
BASEBALL - Bear Baseball Stadium:
Scoreboard signage – (SOLD OUT)
Outfield signage – Custom made billboard style signage
Concourse signage -
Foul Pole signage -
Coaches Boxes –
On-Deck Circles – (SOLD OUT)
Dugout Signage – (SOLD OUT)
Customized Stairs Signage –
OLYMPIC SPORT – Bill Stephens Track & Soccer Complex:
Soccer signage – 3’ x 8’ Banner
Website – Since the launch of the new website in the summer of 2010, UCASPORTS has been averaging nearly 500,000 visits to our site on a monthly basis. Website advertising is an effective way to get your message out to prospective customers and give them insight into your business. Visit the UCA website at
www.ucasports.com
Social Media Coverage – Facebook, Twitter & UCA You Tube Station; UCA Athletics uses the most up-to-date techniques in social marketing to help you connect to our fans! We currently have nearly 6,000 Facebook followers, and more than 2,000 Twitter followers…
Print Advertising & Premium Items
Schedule Card Advertising – UCA provides logo advertising on schedule cards printed for Football, Soccer, Basketball, Baseball, Volleyball and Softball. Schedules are distributed to fans, faculty, staff, local businesses (corporate sponsor locations) and students and will provide an excellent reminder of sponsors’ partnership with UCA Athletics. (SOLD OUT)
Game Day Ticket – UCA provides advertising on the back of all home tickets (General Admission & Season Tickets) printed for Football, Men’s Basketball, Women’s Basketball, ,and Baseball. Tickets are a great opportunity to advertise a special promotion, discount or giveaway. (1 of 4 Available)
Scorecard Advertising – UCA Athletics can produce a souvenir scorecard for Basketball and Baseball. Scorecards are distributed at home athletic events and allow fans to keep “score” during the game on a collectible piece. If interested in sponsoring the Official Scorecard call UCA Marketing TODAY!
Schedule Posters – UCA produces schedule posters for Football & Basketball. Posters are distributed to fans, students, and area businesses promoting UCA home games. (SOLD OUT)
T-shirt sponsors – T-shirts make popular walking billboards on a college campus. T-shirt sponsors receive logo advertising on UCA t-shirts distributed at select home athletic events.
OTHER PREMIUM GIVE-AWAY ITEMS INCLUDE:
Player Trading Card Sets -
Game Day Flyers/Coupons –
Rally Towels -
Bam Bam Sticks -
Pom Poms -
3-Point Cards -
Mini-Gameballs -
Custom Promotions – UCA has created & implemented a wide variety of custom promotions to meet the needs of corporate sponsors. Promotions can be on-going events held at every home game or a special event held for one game. A sampling of promotions held at UCA Athletic Events includes:
· Moe’s Southwest Grill Tailgate of the Game
· Crain GMC Automotive Find the Car, Win the Cash – Basketball Promo
· AT&T Text Trivia
· Outback Outrageous Fan
· Pepsi Fan Cam
· Cinemark Name the Movie
· Zaxby’s Wing Eating Contest
· JJ’s Grill n’ Chill K’s for Wings
· Sonic Blast Student Zone
· Hewlett Packard Student Athlete of the Week
· Centennial Bank Baskets for Bucks
· Crain GMC Automotive Football Toss – Win A Car Promotion
· Best Buy – Best Shot of the Game
· Log Cabin Democrat Fan Experience Give-away
· Fiddler & Fulmer Dentistry Smile Cam
· Mikes Place Basketball Race
· INSERT YOUR COMPANY – Kiss Cam
· INSERT YOUR COMPANY – Ball Kid of the Game
Game/Event Sponsorships – UCA plays host to a variety of games, tournaments, and special events throughout the year. Select “Title” sponsorships and “Presenting” sponsorships can be agreed upon based on availability. A sampling of sponsorship opportunities would include:
1. Purple Circle Golf Classic - June
- Title Sponsorship
- Hole Sponsors
- Hospitality Sponsor
- Putting Contest Sponsor
- Hole-in-One Sponsors
2. Bear Nation Celebration - August 23, 2011
- Title Sponsor
- Gold Sponsor
- Silver Sponsor
- Table Sponsors
- Auction Donors
3. Southland Conference Volleyball Tournament – November 2011 & 2012
4. Track Meet Tournaments - April
5. PC Spring Meetings (Statewide: Conway, Little Rock, Texarkana, NW AR) - April
- On-Site Hosts
- On-site Sponsorship/ Hospitality for up to 100 fans
- On-site Banner
- Table Sponsors
6. Game Day (sponsorship matchups against our biggest rivals) – Sept. - May
- Included in Game Day Package:
a. Game Day Program Cover Logo Placement (Football Only)
b. In-Game PA Announcements (All Sports)
c. Hospitality (Football-Suites & Tailgating/ Baseball-Party Decks)
d. On-Field/On-Court Promotion or Give Away (All Sports)
e. Pre Game Press Release Mentions (All Sports)
f. Bulk Tickets (Football/Basketball/Baseball)
g. Premium Item Give Away (All Sports)
h. On-Site Couponing/ Product Demo Opportunity (All Sports)
Couponing/Product Sampling – UCA Athletics can provide couponing and product sampling opportunities at Athletic Events or on-campus throughout the year as part of any corporate sponsorship. As an official corporate sponsor, your company can utilize our fan base and athletic events to get traffic-driving coupons or product samples in the hands of thousand of potential customers…WEEKLY!!
Sample Coupons:
· Sonic – Buy one Breakfast Sandwich Get One Free
· Zaxby’s – Free Kids Meal
· Outback – Free Blooming Onion Appetizers with purchase
· Dicks Sporting Goods – 30% off any golf item
· Sports Clips – Free Haircuts
· Stoby’s Free Cheese Dip
· Premiere Tans – Free Tanning & product demo
Group Tickets & Hospitality – Group tickets to UCA Athletic events provide a great opportunity to reward employees or entertain clients. UCA Athletics offers hospitality opportunities at football, basketball, & baseball home games.
· Football – Catered Suite Access
· Football – Reserved Tailgating Access
·
Basketball – Catered VIP Access
Baseball – Outfield Party Decks
Kids Club Advertising – Perfect for companies targeting the 12 and under crowd!
· Onsite product display/ demo
· T-Shirt Sponsorship – Members wear shirts in local businesses and receive specials & discounts.
· Signage Opportunities
· Special Couponing/ Gift Card Give Aways
· Branded Games & Toys
If you are interested in getting more information about how UCA Athletics Marketing can help you advertise your products & services, then please contact:
Dr. Brad Teague
Director of Athletics
PO Box 5004
Conway, AR 72035
(501) 450-3150 – AT&T mobile
(501) 450-3151 – fax
